Sunday, 14 January 2007

The Cynic’s Guide to Marketing

Zounds! I was right. Ambling through the supermarket on autopilot today, I was jerked out of my corned-beef-related reverie by the fragrance of cinnamon. And there they were: several dozen bags of the year’s first Hot Cross Buns.

I’ll stay away from the shops tomorrow – best to avoid the imminent explosion of St Valentine’s Day tat.

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